Browsed by
Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
A TRIAL IS A MORALITY PLAY

A TRIAL IS A MORALITY PLAY

The December 2016 issue of The Jury Expert  http://www.thejuryexpert.com/2016/12/making-it-moral-how-morality-can-harden-attitudes-and-make-them-more-influential/  features an article by Andrew Luttrell: “Making it Moral: How Morality can Harden Attitudes and Make Them More Influential.” The article brought to mind the writings of Professor George Lakoff. Professor of cognitive science, George Lakoff at the University of California in Berkeley wrote the well-known book  The Political Mind. In it he argues that politics “is about moral values.” He notes that every successful political leader presents their ideas on the basis…

Read More Read More

CONDUCTING FOCUS GROUP STUDIES CORRECTLY

CONDUCTING FOCUS GROUP STUDIES CORRECTLY

One year ago, in January 2016, I wrote about correctly conducting focus groups. https://plaintifftriallawyertips.com/how-to-do-focus-studies-for-your-cases-correctly I recommended an article from Trial Magazine by attorneys Philip H Miller and Paul J sculptor. Over my fifty years as a trial lawyer I have been involved in many dozens  of focus  studies. I also have  observed focus studies done by others and read articles about focus studies. My experience was a feeling they were not qualified and the writing often inaccurate. When I read the  article, however,…

Read More Read More

SEEING IS BELIEVING

SEEING IS BELIEVING

The Jury Expert www.thejuryexpert.com  this month published an important article by Jason Barnes, an experienced jury consultant,  titled “Graphics Double Comprehension.” My strong belief in the importance of great graphics  in trial is supported by this article which I recommend. Here are some of the major points he made. You remember what you see far more than you remember what you hear Barnes notes that our retinas contain 70%  of all sensory receptors in our body and are actually outgrowths of our…

Read More Read More