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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
GREAT TRIAL LAWYERS PUT THEIR CLIENTS INTEREST’S FIRST, ACT WITH ETHICAL COURAGE AND ACCEPT THE FACT THEY WILL MAKE ENEMIES

GREAT TRIAL LAWYERS PUT THEIR CLIENTS INTEREST’S FIRST, ACT WITH ETHICAL COURAGE AND ACCEPT THE FACT THEY WILL MAKE ENEMIES

It may be unpopular and politically incorrect in this age of professional civility, but I believe, if we fulfill our role as advocates, we are very likely going to make enemies. The late Bishop Fulton J. Sheen once wrote about this fact when he said: “You have no enemies you say. Alas my friend the boast is poor Those that mingle in the fray That the brave endure must have made foes. If you have none, Small is the work…

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APPEALS TO COMMON SENSE MAKE NO SENSE BECAUSE COMMON SENSE ISN’T COMMON

APPEALS TO COMMON SENSE MAKE NO SENSE BECAUSE COMMON SENSE ISN’T COMMON

Today I’d like you to consider the over used phrase “common sense” which we use all the time in our daily communications and in trials.  You’ve heard the insistence that the answer is simple because it is just “common sense”  The claims are:  “Everyone knows it.” “It goes without saying.” “It makes total sense.” “Even my little sister could understand that.”“It’s just common sense.”  “What do you mean? It makes total sense!”“How do I know? It’s obvious! Even a child could understand it.”  Everyone talks…

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SOME RANDOM IDEAS FOR TRIAL PERSUASION

SOME RANDOM IDEAS FOR TRIAL PERSUASION

Dr. Amy Singer has been recognized as an outstanding trial consultant for many years. Her firm, trial consultants Inc., www.trialconsultants.com has worked with plaintiff attorneys throughout the country. Dr. Singer and I worked on many trials in the past and the wisdom of her advice is still valid. Here are some random notes from our collaboration for your consideration. Intangible Damage Formula She suggests this formula for the calculation of non-economic damages: apply the juror’s personal concerns and interests to…

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