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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
THE “GOLDEN MOMENT” ACCORDING TO JIM McELHANEY

THE “GOLDEN MOMENT” ACCORDING TO JIM McELHANEY

An article written by James W. McElhaney in 2004 was recently called to my attention. McElhaney is a wonderful teacher of solid trial techniques and a long time writer for the ABA Journal about communication in trial. This article was titled “No Time to Waste” and was published in the Journal at: http://www.abajournal.com/magazine/article/no time_to_waste In writing about opening statement McElhaney writes about “the golden moment” which he says is the first 30 seconds you have when you first begin to speak on…

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GEORGE LAKOFF ADVICE FOR PLAINTIFF TRIAL LAWYERS

GEORGE LAKOFF ADVICE FOR PLAINTIFF TRIAL LAWYERS

I’ve written about the writings of George Lakoff many times including this post: https://plaintifftriallawyertips.com/george-lakoffs-the-political-mind Lakoff is a retired UC Berkeley professor and author of many publications on linguistics and communication. He has been involved in eleven books and lectured widely. Lakoff maintains Trump is a super salesman and predicted he would win the election. He was interviewed about this recently and a friend circulated it. You can find it in:  http://www.berkeleyside.com/2017/05/02/berkeley-author-george-lakoff-says-dont-underestimate-trump/ In the interview he reminds us  about communication principles each…

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GREAT TRIAL LAWYERS ARE CONTINUAL STUDENTS

GREAT TRIAL LAWYERS ARE CONTINUAL STUDENTS

When we follow the careers of great trial lawyers we see different attitudes about learning new ideas. There are those who have a viewpoint “if it ain’t broken don’t fix it” when it comes to new ideas or research about being a trial lawyer. This attitude applies to  lawyers who have been very successful just doing what they have always done and just keep doing the same. They are often afraid to leave their comfort zone and are reluctant to risk anything new…

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