HOW TO DEAL WITH PERSONAL ATTACKS & NEGATIVE ISSUES IN TRIAL
We just returned from a week long cruise to Alaska with our children and their spouses. While on the trip I read a book by Drew Weston The Political Brain. It dealt with political campaigning and the election of politicians, but had informative information about persuasion, decision-making and how the human brain functions. While directed at politics I found that most of what he wrote was applicable to us as plaintiff trial lawyers. For example, I was pleased to read…