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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
GOOD COMMUNICATION SKILLS

GOOD COMMUNICATION SKILLS

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Dr. Frank Luntz is a nationally known communication expert and an adviser to the Republican Party.  His book Words that Work was an encyclopedia of the importance oof framing and the words we used to present issues. His book Win: The Key Principles to Take Your Business From Ordinary to Extraordinary also has communication principles which are applicable to us in our trial work. Here are  a few of them for your consideration: adversity:  Notre Dame football coach Lou Holtz has said “I don’t…

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STORY TELLING AS PART OF OUR TRIAL TOOLS

STORY TELLING AS PART OF OUR TRIAL TOOLS

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Over the past few years we have been continually reminded of the importance of telling a story in presenting our cases to jurors. Most of us do not need any convincing in that regard. There are lawyers, however, that assume it is a simple concept, but do a poor job of implementing it. Here’s a refresher on  the art of story telling. To start with, why storytelling? Because our brains are formed genetically in a way in which telling stories…

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OPENING STATEMENTS THAT WORK

OPENING STATEMENTS THAT WORK

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In spite of all of the writing and seminars on the subject of opening statements, too many trial lawyers maintain a wrong and overly simplistic view of this important step in the trial. Remember, the opening statement is the critical first impression with the jury about the case. Too many lawyers take the easy road of telling a chronological narrative is if it were a police report instead of a compelling emotional story. Opening statements are important. That’s when most jurors…

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