Browsed by
Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
If They Don’t Like You They Won’t Hear You: An Essay on Persuasive Communication

If They Don’t Like You They Won’t Hear You: An Essay on Persuasive Communication

This article was written by Steven E. Perkel, DSW, LCSW from Steven E. Perkel & Associates, LLC. and published in The Jury Expert May 1, 2010. He has given me permission to reprint it in this blog. Twenty-three hundred years ago in Rhetoric, Aristotle wrote that persuasive speech was dependent on three variables: the speaker, the subject matter, and the listener. More specifically, Aristotle taught us that three key issues impact persuasiveness; the character of the speaker or Ethos, the…

Read More Read More

GERRY SPENCE DAMAGE ARGUMENT IN A BIRTH INJURY CASE

GERRY SPENCE DAMAGE ARGUMENT IN A BIRTH INJURY CASE

I’ve previously quoted from a jury argument Gerry Spence made in the trial of Hunter vs Lewis which took place in Utah in 1982. https://plaintifftriallawyertips.com/excerpts-from-gerry-spence-argument-in-hunter-v-lewis-malpractice-case The case involved a birth injury to a child. Here are some additional excerpts of his argument relating to money: I haven’t made your job easy. I’ve asked for $40 million dollars. People have said, “how could you ask for $40 million?” Some people are aghast, some even outraged, some have tried to shame me,…

Read More Read More