I like everything professor of Cognitive Science George Lakoff (University of California, Berkley) writes. His latest book The Political Mind should be required reading for all trial lawyers. I am working on an outline of his ideas and will present some of them here in the future, but a few of the concepts follow. Most of our thought, an estimated 98%, is not conscious. It is below the level of consciousness. It what our brains are doing that we cannot…
This posting is unusual because it involves law office management rather then plaintiff’s trial work. The reason is that oneof the lawyers who went through the Spence Trial College e-mailed me that he was taking the challenging step of opening his own law office and suggested I offer some information about it. I am hardly qualified since it has been over forty years ago that I borrowed money from a small town bank in the town where I was practicing…
We all know the benefit of finding a simple idea, slogan or statement that communicates in a dramatic way the underlying concept of your case in a products liability lawsuit. There are as many possiblities as you can imagine. One good source is advertising slogans. The internet offers a large number of sites where advertising slogans are listed. Here are some simple examples of slogans. They swept the problem under the rug This company was afraid to let the cat…