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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
ARGUING DAMAGES

ARGUING DAMAGES

. . “Money makes the world go around, the world go around, the world go around, Money makes the world go around, it makes the world go around” From the musical Cabaret . “The best things in life are free, but you can keep them for the birds and bees Now give me the money, that’s what I want…” Sung by the Beatles in 1963 . “It’s a very personal, very important thing. Hell, it’s a family motto. Now are…

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THE IMPORTANCE OF COMMUNICATION FRAMING

THE IMPORTANCE OF COMMUNICATION FRAMING

Case framing influences our decision making. In fact, Mark Mandell says case framing should be the heart and soul of every case. That’s because the way people come to a conclusion depends in part on how the issue is described. Good trial lawyers use framing to persuade. Mark has also said “Every single thing you presented trial needs to be framed in sequence to focus on points you want to make.” . To understand the significance of communication framing, we…

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TRYING A PLAINTIFF DAMAGES CASE INVOLVING PRE-EXISTING MEDICAL ISSUES

TRYING A PLAINTIFF DAMAGES CASE INVOLVING PRE-EXISTING MEDICAL ISSUES

Damage cases involving a plaintiff with medical issues that pre dated the injury are challenging. I believe one important rule involves openess and honesty about the facts. An essential part of persuasion is complete authenticity, sincerity and the trustworthiness of the lawyer. I believe these cases require full disclosure of the pre-existing situation during voir dire, opening statement and trial. The opening statement should continue the same approach of full disclosure. Consider using PowerPoint that summarizes the jury instruction on…

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