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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
DON’T WIN THE BATTLE BUT LOSE THE WAR OVER CAUSATION AS A TRIAL ISSUE

DON’T WIN THE BATTLE BUT LOSE THE WAR OVER CAUSATION AS A TRIAL ISSUE

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The November 2024 King County Bar Bulletin had an article by jury consultants Thomas O’Toole and Kevin Boally dealing with the issue of causation and its importance in obtaining a plaintiff verdict. It was a subject I have written and lectured about to lawyers. Causation is often ignored or under emphasized by plaintiff attorneys. Too often plaintiffs proceed with the frame of mind that if they prove the harmful conduct they will receive a favorable verdict. This is consistent with…

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CONSIDER A TRIAL CHECKLIST

CONSIDER A TRIAL CHECKLIST

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Introduction The primary benefit of a checklist is that it guards against the chance of error and promotes standard approaches for steps that need to be taken in doing projects. An additional benefit is a written checklist creates a format for delegating projects to others on the trial team. . Once created is available for future use and improvement. Portions of the projects could be included in a separate checklist for a paralegal or an associate. Once one has a…

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THE POWER OF PARTICULAR WORDS

THE POWER OF PARTICULAR WORDS

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For many years the marketing research industry has studied effective persuasion to encourage sales of every kind. Psychologists have been involved in these studies regarding words, language and illustrations used in advertising and marketing,  These studies have revealed that there are particular words and phrases which have particular significance.  Some of these have particular significance to trial lawyers in representing clients at trial. Here are some examples worth considering in this regard: Because. Studies have shown the importance of giving…

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