NOTE: My wife and I leave for Botswana Africa this week and I will not be posting anything for several weeks. Thanks for checking back later —————————————————————————————- We all know the value of focus studies. The problem is there are so many ways of conducting focus studies that they can lead to incorrect conclusions. My own view is that mock trial studies, that is presenting a mini trial with plaintiff and defense evidence and argument is fraught with the danger…
It’s my policy to not promote products in this blog, but today is an exception. I’ve gone through a transition over the past several months regarding a new experience in trial preparation. For many years I have relied upon two hole notebooks for all of my trial materials. I should have bought stock in Bindertek who makes the notebooks I use because I’ve purchased so many of them over the years. See: www.bindertek.com. I put my trial prepration and trial materials in different colored notebooks…
David W. Mykel published an article in March that discussed the importance of visual evidence. He says that almost 70% of the population are visual learners with some 49% of the people getting their information from the internet. He suggests that we are dealing with a different kind of audience, one that embraces technology. People spend a considerable amount of time in front of a television and online. We should consider how we are presenting our evidence in court. While…