Plaintiff Trial Lawyer Tips

HOW TO PREPARE YOUR CLIENT FOR THEIR DEPOSITION by Lita Luvera

October 17, 2024 Paul Luvera Comments 0 Comment

“By failing to prepare, you are preparing to fail” Benjamin Franklin In our office, my law partner and wife, Lita Barnett Luvera, legal responsibilities included preparing clients and witness for their deposition. The other lawyers relied upon her for the preparation and she was very good at it. Lita had a procedure which she followed and has outlined for full explanation. Here is the procedure she followed in her words. INTRODUCTION Your goal is to become your client’s new best…

THE POWER OF PARTICULAR WORDS

September 27, 2024 Paul Luvera Comments 0 Comment

For many years the marketing research industry has studied effective persuasion to encourage sales of every kind. Psychologists have been involved in these studies regarding words, language and illustrations used in advertising and marketing, These studies have revealed that there are particular words and phrases which have particular significance. Some of these have particular significance to trial lawyers in representing clients at trial. Here are some examples worth considering in this regard: Because. Studies have shown the importance of giving…

RANDOM CONCEPTS OF TRIAL PERSUASION

August 27, 2024 Paul Luvera Comments 1 comment

FOCUS STUDIES Use conservative people. Use the people you would exclude from your jury to get their evaluation of significant issues you need to deal with The triangle of motivators are (1) life experiences (2) cultural experiences and (3) imprinted codes or values from birth HUMAN MOTIVATORS OF BELIEF The common motivators are; (1) Rules are important – rules of society, safety & morals (2) Fear is powerful driver (3) Anger is a powerful motivator (4) Freedom to do &…