THE PSYCHOLOGY OF TARGETING THE UNCONSCIOUS
Several years ago I came across a book with the unusual title “Unfair Secrets of Winning in the Law with NLP” by Franz Mesmer. As a long time student of Neuro Linguistic Programming I bought the book and studied it carefully. It was an excellent summary of basic concepts of this approach to communication with practical advice and suggestions. I learned that Franz Mesmer was merely a name adopted by the author for the book and other books as well….