Plaintiff Trial Lawyer Tips

GEORGE LAKOFF ADVICE FOR PLAINTIFF TRIAL LAWYERS

May 5, 2017 Paul Luvera Comments 0 Comment

I’ve written about the writings of George Lakoff many times including this post: https://plaintifftriallawyertips.com/george-lakoffs-the-political-mind Lakoff is a retired UC Berkeley professor and author of many publications on linguistics and communication. He has been involved in eleven books and lectured widely. Lakoff maintains Trump is a super salesman and predicted he would win the election. He was interviewed about this recently and a friend circulated it. You can find it in: http://www.berkeleyside.com/2017/05/02/berkeley-author-george-lakoff-says-dont-underestimate-trump/ In the interview he reminds us about communication principles each…

GREAT TRIAL LAWYERS ARE CONTINUAL STUDENTS

April 21, 2017 Paul Luvera Comments 0 Comment

When we follow the careers of great trial lawyers we see different attitudes about learning new ideas. There are those who have a viewpoint “if it ain’t broken don’t fix it” when it comes to new ideas or research about being a trial lawyer. This attitude applies to lawyers who have been very successful just doing what they have always done and just keep doing the same. They are often afraid to leave their comfort zone and are reluctant to risk anything new…

HUMAN NATURE: “FACTS ARE WHITE NOISE & EMOTIONS RULE” & WHY WE CONTINUE TO BELIEVE OBJECTIVELY FALSE THINGS

April 8, 2017 Paul Luvera Comments 1 comment

There are two features of human nature that are bewildering. One is the fact that in human reasoning too often “facts are white noise and emotions rule.” That is a quote from an adviser to the leaders promoting Britain’s exit from the European Union. It also happens to be a fundamental truth of human nature. One excellent article on this subject http://westsidetoastmasters.com/resources/laws_persuasion/chap14.html has pointed out that motivational writer Dale Carnegie has written: “when dealing with people, remember you are not…