Plaintiff Trial Lawyer Tips

MAGIC WORDS IN PERSUASION

July 22, 2018 Paul Luvera Comments 0 Comment

“Words are, in my not-so-humble opinion, our most inexhaustible source of magic” Harry Potter & The Philosopher’s Stone For many years the marketing and sales industry has researched communication as it relates to sales and persuasion. Psychologists have been involved in studies about words, language and their significance in communication as well. Other communication interests have done the same. For example, Neural Linguistic Programming (NLP) is a method of communication techniques and skills which attaches significance to words and phrases….

SOME RANDOM THOUGHTS ABOUT ARGUING TO THE JURY

July 9, 2018 Paul Luvera Comments 0 Comment

There are a multitude of ways in which we can argue issues to the jury. Of course, all depends upon the facts of the case, the normal demeanor of the lawyer and the issues. In no particular order here are some notes from my trial materials on random ideas for final summation. Damage Ideas The remedy for harm inflicted on someone else requires full payment. Assume you have a $15 watch which somebody negligently breaks. You’re not entitled to a…

ALWAYS APPEAL TO THE JURORS NEED FOR A JUST OUTCOME THROUGH A COMPELLING STORY

June 27, 2018 Paul Luvera Comments 0 Comment

As trial lawyers most of us need no convincing to agree that our appeal to the jury is best presented as a story. We know that since the dawn of time humans have used stories to make sense out of the world – to learn, to teach, to instill moral values and to memorialize events. That is our human nature. In fact, scientists have shown, through psychological studies, that if we present raw facts to people, they will immediately begin…