I recently participated in a seminar conducted by Mark Mandell on the importance of case framing in our trials. Here are some of the PowerPoint slides used in my talk which was about the science of case framing. Research shows how quickly we form impressions. In one study, it was found that we form an impression of the other person within 1/10 of a second after we meet them. In another, university students were shown very brief video of the…
I recently participated in an American Association of Justice webinar with Mark Mandell, Danielle Mason, Judy Livingston and Ben Rubinowitz on the subject of case framing. Here are some take aways on the general subject. COMMUNICATION THEMES IN MARKETING AND POLITICS Case framing refers to the finding that how we describe an issue or event influences our interpretation and understanding. Framing research shows that how something is presented to the listener can influence their reaction and interpretation they make about…
I rarely publish material from other trial information sources. I also rarely post anything that is lengthy. However, when I read the following article from the Washington State Association for Justice Trial News I was struck by the accuracy of the advice about today’s jurors and jury selection. I’ve known Jeffery Boyd and Deborah Nelson, fellow plaintiff lawyers, for years. They have a trial practice and also offer trial consulting as Boyd Trial Consulting. I think you will benefit from…