In preparing for jury selection in a medical products liability case, I started by creating an outline of things I wanted to keep in mind.I did this early in the preparation process in order to keep me focused.My goal was to keep the concepts brief and on a single sheet of paper. Here is the start of the outline which was then refined as the preparation progressed. This isoffered as simply an example of how one can do this in…
I’ve posted on this blog before about how important framing is for trial lawyers when it comes to the issues in a case. What we call it and how we refer to it can create an immediate reaction to the issue. That’s what framing is all about. This is not something new. For over eight years during the Bush administration we read and heard about how important it was for Karl Rove and Frank Luntz to figure out how to…
In 2001 a London law firm posted ads in the bathrooms of pubs for divorce work. The ads had a picture of packed suitcase with the slogan "Ditch the bitch." This became the subject of an ethics inquiry, but a decision was made that the ads didn’t encourage divorce or violate ethical standards. Then there is the Virginia personal injury lawyer Lowell "The Hammer" Stanley. That’s how he describes himself in his television ads and at his website where he…