The art of persuasion
While we were in Costa Rica I had time to read some books. A couple of them had helpful information for trial lawyers. Here’s a passage from the book Born standing up: A comic’s Life by Steve Martin about the subject of anchoring. I’ve written about this important idea previously in this blog, but I hadn’t realized that comics use the technique to coax a laugh out of an audience.: “A skillful comedian could coax a laugh with tiny indicators…