Plaintiff Trial Lawyer Tips

“keep it simple”isn’t just some meaningless slogan

September 5, 2009 Paul Luvera Comments 0 Comment

In 2006 a Princeton psychologist published an paper involving a study he conducted regarding simplicity of words used. The article Consequence of Erudite Vernacular Utilized Irrespective of Necessity reported on the use of complicated language and big words as to the impression formed by the person reading them. His study concluded that people whouse big words and complicated language simple words would be sufficient are seen as less intelligent then those who use a more basic vocabulary. It turned out…

Rambling thoughts about hospitals&communication

August 29, 2009 Paul Luvera Comments 0 Comment

Here are some unorganized, rambling thoughts about issues that involve our trial work. Let’s startwith Dr. G. Clotaire Rapaille, an internationally known expert in marketingand his findings aboutattitudes of people regarding hospitals. These findings are important for damage cases and for malpractice cases involving hospital care: First visit the most terrifying experience of their lives Just like hell: confusing place Hospitals have instruments of torture like hell – needles, tubes, clamps, chemicals, beds that roll, red letters on instruments Hell:…

First aid for lawyers when they lose their case

August 22, 2009 Paul Luvera Comments 1 comment

I’ve published about losing cases before, but I’d like to repeat this because of reports from friends who have given it their best effort but still lost the case. Here’s my contibution about losing. When trial lawyers who are passionate about their client’s cause lose the case, their pain for the loss of their client is palpable. Dealing with losing is always agony and something we never get used to if we are competitive trial lawyers striving for our client’s…