The classic book: influence by robert cialdini
More than thirty years ago a friend of mine iintroduced me to the book Influence by Robert B. Cialdini Ph.D. (1984). This book has become a classic for those in the field of sales and anyone else dealing with people generally. I have recommended it as required reading for trial lawyers for years. This is not a complex book. There are only six basic principles which Cialdini lists as basic social and psychological principles that form the foundation for persuasion. The most…