Plaintiff Trial Lawyer Tips

THE CONCEPT OF “SCARF” – APPLIED TO TRIALS

March 24, 2013 Paul Luvera Comments 0 Comment

The Sunday New York Times published an interview with David Rock by reporter Adam Bryant. Rock is the director of the Neuroleadership Institute. http://www.neuroleadership.org/index.shtml Rock has developed an acronym SCARF to better explain people’s behavior. It stands for: status, certainty, autonomy, relatedness and fairness. Rock says that it is a summary of what motivates us, the things we feel passionately about and that are driving behavior. He says that the brain divides everything into one of two categories: threat or…

GOOD IDEAS WORTH CONSIDERING

March 11, 2013 Paul Luvera Comments 0 Comment

There is so much information available to us about improving our skills as trial lawyers. Hundreds of lectures, videos, books and articles can be accessed. Our challenge is to keep learning and never assume we have reached a point where we can just do what we have always done. The courage to take risks to try new ideas, or at least ideas that are new to us, and the curiosity to continue to search for improvement are needed if we…

A TRIAL PRESENTED AS STORY

March 3, 2013 Paul Luvera Comments 0 Comment

We all have heard that we need to present the client’s case as story, but why is that important? None of us need to be reminded that the way to capture attention with children or adults is through story telling. We have learned that it is not just Native American history and culture that was taught and passed from one generation to another through stories. In fact, all mankind’s learning and culture has involved story telling of one kind or another….