Introduction The primary benefit of a checklist is that it guards against the chance of error and promotes standard approaches for steps that need to be taken in doing projects. An additional benefit is a written checklist creates a format for delegating projects to others on the trial team. . Once created is available for future use and improvement. Portions of the projects could be included in a separate checklist for a paralegal or an associate. Once one has a…
For many years the marketing research industry has studied effective persuasion to encourage sales of every kind. Psychologists have been involved in these studies regarding words, language and illustrations used in advertising and marketing, These studies have revealed that there are particular words and phrases which have particular significance. Some of these have particular significance to trial lawyers in representing clients at trial. Here are some examples worth considering in this regard: Because. Studies have shown the importance of giving…
FOCUS STUDIES Use conservative people. Use the people you would exclude from your jury to get their evaluation of significant issues you need to deal with The triangle of motivators are (1) life experiences (2) cultural experiences and (3) imprinted codes or values from birth HUMAN MOTIVATORS OF BELIEF The common motivators are; (1) Rules are important – rules of society, safety & morals (2) Fear is powerful driver (3) Anger is a powerful motivator (4) Freedom to do &…