Plaintiff Trial Lawyer Tips

My friend Eric Oliver is a communications specialist and trial consultant (www.Eric-oliver.com) at MetaSystems in Michigan. His publication News from the Mental Edge is always informative. His last issue (Winter 2008) reprints an article from the Washington Post "Difficulty in debunking myths rooted in the way the mind works." You may have read about the strange fact that no matter how often the truth that Iraq was not involved in the Trade Center disaster is repeated a majority of people…

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When I graduated from Anacortes high school in 1953 I thought I was a great athlete since I had been given a basketball and football scholarship at the University of Washington. At six feet two inches I had played center and was proud of scoring ten or so points in a game. Fifteen points was a big night. Total scores of our games were in the forties. As you might guess, today I wouldn’t even be allowed to sit on…

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George Lakoff is a Professor of Linguistics at the University of California, Berkeley. He has previously taught at Harvard University and is a well known authority in linguistics. He has written several books and is associated with the Rockridge Institute who offer internet information on the subject of language and communications. Lakoff wrote a book, Metaphors We Live By along with co author Mark Johnson. Lakoff confirms what research has demonstrated, that reality is defined by metaphor. Metaphors are part…

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