Trial lawyers: choosing between being loved or hated
Niccolo di Bernardo dei Machiavelli was born in Florence in 1469 and became a figure of the Italian Renaissance. His writings included political theory and he wrote a pamphlet The Prince which he hoped would help him gain influence with the ruling Medici family of Florence. The well known writing has a chapter he titled "Cruelty and Compassion. Whether it is better to be loved than feared, or the reverse." Here is a sampling of his answer. He advised that…