We all know the benefit of finding a simple idea, slogan or statement that communicates in a dramatic way the underlying concept of your case in a products liability lawsuit. There are as many possiblities as you can imagine. One good source is advertising slogans. The internet offers a large number of sites where advertising slogans are listed. Here are some simple examples of slogans. They swept the problem under the rug This company was afraid to let the cat…
At the Gerry Spence Trial College the following rules are taught as the correct approach to jury selection: Be yourself – be real. Embrace the truth even if it hurts Have a conversation with the jury not a lecture Determine the issues in your case. What am I afraid of? Share with the jury yourself before you ask them to share with you Focus on the juror. Mentally shake hands with the juror you are talking to Thank them for…
I received a form letter asking for money to support a judicial candidate. It’s typical of many such letters we get in the mail. This one is a good illustration of a poor approach to persuasionn. It began with a statement in large capital letters "Harry needs your help." It followed that with"Judge Harry Smith’s future on the court depends upon the support…of friends." It went on to say "We want to make certain that Harry receives the financial support…