Grab their attention first in opening statement – famous first lines
We know that in this world of headline reporting people draw instant impressions. Human resource people report they spend on average 15 seconds per resume so the opening lines had better be an attention getter. In the first few seconds of every encounter we are instantly evaluated. We are observed from head to toe by demeanor, body language and grooming. Within three seconds impressions are formed about us. When it involves advertising it is the headline that determines whether you…