CONDUCTING FOCUS GROUP STUDIES CORRECTLY
One year ago, in January 2016, I wrote about correctly conducting focus groups. https://plaintifftriallawyertips.com/how-to-do-focus-studies-for-your-cases-correctly I recommended an article from Trial Magazine by attorneys Philip H Miller and Paul J sculptor. Over my fifty years as a trial lawyer I have been involved in many dozens of focus studies. I also have observed focus studies done by others and read articles about focus studies. My experience was a feeling they were not qualified and the writing often inaccurate. When I read the article, however,…