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Category: Focus Groups

HOW TO DO FOCUS STUDIES FOR YOUR CASES CORRECTLY

HOW TO DO FOCUS STUDIES FOR YOUR CASES CORRECTLY

Over many years of my law practice one of the most valuable things I regularly used was focus studies for my cases. I made a study about conducting them, hired difference jury consultants, with often differing ways of conducting them, and generally spent time learning all I could about the correct way to conduct them for the most valid results. I also learned how too often “vanity” studies  were done by lawyers who thought they knew how to run them and ended up with “false…

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Conducting informal focus studies

Conducting informal focus studies

I’ve written about the importance of focus studies and how to conduct them for more accurate feed back information. I’ve recently conducted three "informal" focus studies. That is, these are ones where the group is arranged by a service, the meeting is in our building in a conference room and we arrange the study on an inexpensive and informal basis. I recommend How to do Your Own Jury Research by David Ball with Debra Miller and Artemis Malekpour. Published by…

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