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Category: COMMUNICATION

BRIEF THOUGHTS ABOUT JURY COMMUNICATION

BRIEF THOUGHTS ABOUT JURY COMMUNICATION

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For many years jury consultants  Starr & Associates,  http://starrandassociates.net/ published  Insights a newsletter with information about communication with jurors. I saved an article from 1991 entitled: “television has changed the way jurors learn.” The points that were made then are still valid today. The article pointed out that jurors learn the great majority  of their information from TV. Roughly 80% of all Americans get 90% of their information from television. The problem is that communication in the court room and communication through…

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SOME THOUGHTS ABOUT GOOD COMMUNICATION

SOME THOUGHTS ABOUT GOOD COMMUNICATION

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Good clear communication involves a great deal of factors. Here is a refresher of ten primary rules of high-quality communication. It has been said that the eyes are the windows to a person’s soul. When we like things, our pupils dilate. When we dislike things, our pupils contract. Eye contact is one of the most important parts, if not the most essential, part of communication. In ordinary conversation it’s been determined that we maintain eye contact about 50% of the…

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PRINCIPLES OF ADVERTISING APPLIED TO TRIAL

PRINCIPLES OF ADVERTISING APPLIED TO TRIAL

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I saw an add by Ken Hardison for PILMMA, a marketing firm for lawyers, that made a whole lot of sense to me if I were advertising. As I thought about it, it occurred  to me the same fourteen principles outlined in the advertisement really apply to trials. Here are the principles: 1. Who is your target audience? When we try cases we need to think about who are jurors are and what they want or expect. He says: “research…

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