Plaintiff Trial Lawyer Tips

My friend, California trial lawyer Mark Swendsen, referred me to a TED talk by Russell Dean “Puppets and Perception” https://www.youtube.com/watch?v=X_Molj8L6n. Dean’s talk involved using a puppet to illustrate the subject of his talk. He showed a diagram of the location of the Amygdala part of the brain at the bottom of the brain and the Limbic system. From an evolutionary standpoint it is the very primitive part of the brain, responsible for emotional responses such as fear, anger and lust. It operates…

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“Words are, in my not-so-humble opinion, our most inexhaustible source of magic” (J.K. Rowling Harry Potter & The Philosopher’s Stone) For many years the marketing and sales industry has researched communication as it relates to sales and persuasion. Psychologists have been involved in studies about words, language and aspects of communication as well. We’ve learned that some words have significance because of the  marketing research and others have been studying communication issues involved.  Kevin Hogan has taught persuasion and influence…

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I was reviewing a stack of material I had put aside to read when I had time and having done so, thought I’d share some of them,  even though they are not organized in any particular order. Here they are: In order to motivate good eye contact, make a practice in talking with other people, to make a specific effort to note the color of their eyes. This enhances optimum eye contact. We often forget the power of silence. As…

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