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Category: Advocacy

ARE WE PROFESSIONAL SALES PERSONS AS PLAINTIFF TRIAL LAWYERS?

ARE WE PROFESSIONAL SALES PERSONS AS PLAINTIFF TRIAL LAWYERS?

Have you ever thought of your role as a plaintiff’s lawyer that of a salesperson? The truth is that each time we sign up a new client, negotiate a settlement or argue to a judge or jury we are involved in sales through persuasion. We are professionals who are attempting to persuade someone else to buy our product. Our product is not a new car but rather the truth of our client’s story or the righteousness of our position on an issue. Since…

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APPLYING NEURO LINQUISTIC PROGRAMING STRATEGIES TO TRIAL WORK

APPLYING NEURO LINQUISTIC PROGRAMING STRATEGIES TO TRIAL WORK

Neuro Linguistic Programming (NLP) is a discipline which teaches modeling of thought and action to help achieve improved  performance in yourself. It focuses on how the mind processes information and methods for installing strategies for achievement. I have written about NLP principles frequently. I am convinced that many of the techniques and strategies taught in this discipline are of great importance to success by plaintiff  trial lawyers with jurors, others and themselves. I believe that we plaintiff trial lawyers, are so caught up in the demands of …

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DON KEENAN’S THE KEENAN EDGE 2 – A book you should own

DON KEENAN’S THE KEENAN EDGE 2 – A book you should own

Don Keenan has been my friend for 25 years. We are both past presidents of the inner circle of advocates, one of the nations most prestigious plaintiff trial organizations. We have also shared a lot of ideas about plaintiff trial work. I listen to what he has to say. One of the reasons that I have placed on lot of credibility in Don is he has always been on the cutting edge of communication and persuasion. Like me, he has a…

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