Plaintiff Trial Lawyer Tips

I’ve written and lectured for many years about the essential concept of simplicity in trying lawsuits. Extensive research has demonstrated repeatedly that the message must be simple and consistent. The rule of three, that is that lists should not be longer than three points, is based upon this concept. Trial lawyers must consistently discipline themselves to making the message simple. A consistent theme with a simple message is a fundamental part of communication. A recent trial illustrates this point. On…

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Franz Mesmer is the pen name of an attorney who has written about Neuro Linquistic Programing (NLP) concepts in trial and in sales. I’ve written about this before and his book with the provocative title “Unfair Secrets of Winning in the Law with NLP: a Trial Lawyer’s Manual.” ” I’d like to share with you  the NLP concept of embedded commands discussed in his writings. Much of these principles are based upon the work of a psychiatrist, Milton Erickson, (1930-1980) who, among other things,  developed…

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Rick Friedman is one of the great plaintiff lawyers in this country. He recently demonstrated this truth by his verdict in federal court in Seattle a few days ago when he obtained a $5 Million compensatory and $16.5 million punitive verdict against Holland American Cruise lines for injuries to a passenger on a cruise. It’s not just the amount that’s impressive. It’s the facts he had to work with. The plaintiff was a 57 year old multimillionaire on an 8…

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