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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
HOW MUCH WILL YOU GIVE ME FOR THIS JUG OF WATER? PERSUASION PRINCIPLES

HOW MUCH WILL YOU GIVE ME FOR THIS JUG OF WATER? PERSUASION PRINCIPLES

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During a flight in Europe I read an article in a business magazine I pulled  from the back of the seat in front of me. It dealt with one of my favorite subjects:  persuasion. The author, Steve Martin, begins the article describing a story he says an English business man  was fond of telling. It involved a young man who came to his office looking for a job. He said that after listening for a few minutes the business man pushed  a large jug of water on his desk…

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PSYCHOLOGY & THE LAW

PSYCHOLOGY & THE LAW

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The June issue of the American Association of Justice Trial magazine has an outstanding collection of articles about the trial practice by  a variety of great trial  lawyers and trial consultants including Mark Lanier, Gerry Spence, Rick Friedman, David Ball and Randi McGinn plus other greats as well. I’m going to outline just a few of the ideas from these articles. David Ball recommends reminding jurors of key points they will need during deliberations. He calls it “arming the jurors.”…

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THOUGHTS ABOUT AVOIDING A 15 MINUTE DEFENSE JURY VERDICT

THOUGHTS ABOUT AVOIDING A 15 MINUTE DEFENSE JURY VERDICT

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The Seattle Times reports that a King County jury reached a unanimous verdict for the defendant after a seven day personal injury  trial, taking only 15 minutes to reach a verdict. Disclaimer: The only thing I know about this case is what I read in the newspaper so I am using this as an illustration and making assumptions in an effort to learn from this event. The newspaper reports that plaintiff was a 51 year old woman who sued the city…

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