TAKE A LESSON FROM THE MOVIES & TV – SHORT BUT POWERFUL
Trial lawyers generally over try their cases and talk to too much. It’s a mistake. Jurors of today have short attention spans and respond to messages that get to the point. Here are examples of what I think demonstrates how a brief, simple message can be very powerful. They are not long. They are not detailed, but they tell a story and do so in a simple well-crafted manner. That’s what we, as trial lawyers should strive to achieve. Delicious is…