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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
REPRESENTING CLIENTS WITH INJURY TO VISION

REPRESENTING CLIENTS WITH INJURY TO VISION

Recently a trial lawyer friend asked me for ideas  about handling a case involving a client who had negligently been deprived of sight in one eye and resulting limited vision in the other eye. While one would assume that the damages are obvious, my experience in running focus studies regarding cases like this, was the surprising result that many people didn’t regard visual injury and even blindness  as a significant injury. Many people believe that with adaptive devices and other…

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A PRIMER OUTLINE OF IMPORTANT BASICS OF TRIAL CONCEPTS

A PRIMER OUTLINE OF IMPORTANT BASICS OF TRIAL CONCEPTS

While the following points are well known to almost all of us, it is important, from time to time, to review the basics involved in the trial of the case. Here are a few of the well-known and well-established ideas to keep in mind. I  appreciate these may be overly simplistic, but we often forget the basics of good trial tactics. FOCUS ON THE DEFENDANT – NOT THE PLAINTIFF. START THE STORY TALKING ABOUT THE DEFENDANT. In 1999 Lawyers Weekly…

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MARK D. SWENDSEN, SR & THE SECRETS OF SELLING DONALD TRUMP

MARK D. SWENDSEN, SR & THE SECRETS OF SELLING DONALD TRUMP

My friend Mark D. Swendsen, Sr. and I share ideas about communication, including those dealing with politics. Mark has been a California attorney for four decades and a former hostage negotiator. He has published books and lectured on the law, including a lecture to the Inner Circle of Advocates, a national trial lawyer’s organization, His training and experience includes Neuro Linguistic Programing as well as psychological insights. His book Target the Unconscious! The Modern Psychology of Rhetoric for the Plaintiff’s Lawyer is…

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