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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
GREAT TRIAL LAWYERS HAVE A “PEOPLE” FRAME OF MIND

GREAT TRIAL LAWYERS HAVE A “PEOPLE” FRAME OF MIND

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Law school students are generally focused on achieving grades that they hope will ensure a position with a law firm after graduation. As a result, they approach the study of law intellectually. They learn legal principles and how to analyze issues legally in their studies. In addition, they verbalize their intellectual understanding in school. As a result of this background, when they begin the practice of law they approach trial from a legalistic viewpoint, over-try their cases, and generally talk…

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A $50 MILLION DOLLAR CUP OF TEA & THE $2 & 3 BILLION DOLLAR JURY VERDICTS

A $50 MILLION DOLLAR CUP OF TEA & THE $2 & 3 BILLION DOLLAR JURY VERDICTS

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On February 8th this year, twenty-five-year-old delivery driver Michael Garcia pulled into a Starbucks drive-through in Southern Los Angeles and ordered three cups of hot tea. The Starbucks barista passed the order to him through the window in a cardboard drink carrier. The Starbucks security camera shows that within less than two seconds, an improperly secured cup in the tray with 180-degree tea toppled over into his lap, causing a second cup to do the same. The tea spill caused…

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CONSIDER NEURO LINQUISTIC PROGRAMING

CONSIDER NEURO LINQUISTIC PROGRAMING

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Trial lawyers should investigate the concepts of NLP. NLP stands for ‘Neuro Linguistic Programming’ and has been around since 1970’s when its co-founders, Richard Bandler and John Grinder first modelled the therapists Milton Erickson, Gregory Bateson, Fritz Perls and Virginia Satir. Neuro Linguistic Programming enables us to better understand the way our brain (neuro) processes the words we use (linguistic) and how that can impact on our past, present and future (programming). It gives us strategies for dealing with human…

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