SCIENTIFIC RESEARCH ABOUT FRAMING & PRIMING EXPECTATIONS
The September 2019 King County bar bulletin featured an article by Thomas M. O’Toole, PhD, who is a jury consultant at www.soundjuryconsulting.com. Dr. O’Toole writes about a research studies in the article. One study was done at Duke University. Students were offered two samples of beer. Both were Budweiser, but the students were told that one beer was a standard commercial beer and the other was called “MIT brew.” Unknown to participants this beer had been treated with drops of…