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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
THE ELOQUENCE OF MOE LEVINE IN JURY SUMMATION

THE ELOQUENCE OF MOE LEVINE IN JURY SUMMATION

Moe Levine is widely recognized as one of the leading trial lawyers of his day. He was an eloquent speaker and frequent lecturer to legal audiences around the country. He developed what he called “the whole man concept” which involved his arguing to juries you cannot injure part of a man and instead injure the whole person. He also argued pain destroys the enjoyment of life. He told juries any loss of life, loss of mobility, or loss of ability,…

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IT’S NOT WHAT YOU SAY, BUT HOW YOU SAY IT THAT COUNTS

IT’S NOT WHAT YOU SAY, BUT HOW YOU SAY IT THAT COUNTS

I assume many of you have noted the significance of words used by the politicians in describing the impeachment proceedings that has continuously been in the news. My friend, Rhode Island attorney Mark Mandell has written and lectured on the subject of the importance of words we use or “framing” in communicating with people about issues. How we describe something has great significance on the impression and reaction of our listeners. This is a very important principle in trial communications.Recently…

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THE ILLUSORY TRUTH EFFECT

THE ILLUSORY TRUTH EFFECT

The Illusory Truth Effect is a principal of psychology regarding the fact that when something is repeated often enough, people will believe it’s true even if it is untrue. The Illusory Truth Effect was first identified in 1977 by scientists from Villanova University and Temple University. Since then it has been replicated in many more studies. We know repetition is used everywhere – advertising, politics and the media. We see ads for the same products over and over again. We…

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