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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
THE FUNDAMENTALS OF PLAINTIFF TRIAL ADVOCACY FOR CLIENTS

THE FUNDAMENTALS OF PLAINTIFF TRIAL ADVOCACY FOR CLIENTS

I’d like to share with you a few thoughts about being a trial lawyer. They are not particularly profound, but I think it important to remember the fundamentals of our profession as plaintiff trial lawyers. What should be our core message? • In America, any citizen has the ability to make a responsible company or person accountable for bad service or a defective product. • Americans have the unique ability to change behavior of corporations and hold them accountable for goods and…

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TIMID SALESPEOPLE HAVE SKINNY KIDS – LEARN HOW TO ASK FOR THE MONEY

TIMID SALESPEOPLE HAVE SKINNY KIDS – LEARN HOW TO ASK FOR THE MONEY

The late motivational speaker, Zig Zigler, wrote a book with the title: “Timid Salesmanhave skinny kids.” His point was that if a person in sales is timid about selling the productand closing the sale, they aren’t going to be earning much money. Knowing when andhow to talk to the jury about damages is equally important in our professional work.There is general agreement among skilled plaintiff trial lawyers that we should alwaystalk about money damages in some fashion during jury selection,…

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VIRTUAL JURY TRIALS DURING THE COVID PANDEMIC

VIRTUAL JURY TRIALS DURING THE COVID PANDEMIC

With Covid on an upsurge, many courts are back to jury trials intended to avoid the threat of infection by a significant variety of settings. These revised trial procedures include virtual trials in many variations. David Beninger, a lawyer at my law firm, is an extraordinary plaintiff’s lawyer. He recently obtained an order for a virtual jury trial in one of his cases. In this version, the jurors are at home and connected to the court remotely. The arrangement is…

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