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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
Reminders for trial

Reminders for trial

Here are some concepts I keep on a sheet in front of my trial notebook during a trial: BE BRIEF & GET TO THE POINT TALK TO THE JURY – ONE BY ONE stick to the main point – don’t stray Be Calm – Stay calm & confident Be Poised – stop, listen & think – act Be Slow – Pace & timing: [speak slowly] Be Clear – Short & clear [Use analogies] Be Nice – Always professionally WORDS TO…

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Americans don’t trust corporations

Americans don’t trust corporations

In July of this year, Peter Hart Research & Associations published survey findings. The results are of interest to t rial lawyes. The survey found: Americans are deeply worried about the nation’s future and corporate misconduct is a major source. They see corporate misconduct as a central problem in the U.S. Americans believe hcorporations put the bottom line ahead of fairness for consumers and employees Americans believe corporate misconduct is a much more serious national problem than lawsuit abuse The…

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The power of metaphors and framing

The power of metaphors and framing

We’ve talked about the power of metaphors in this blog before. We’ve noted the power of metaphors and how we frame our points or issues we are dealing with. Karl Rove and Frank Luntz for the Republican administration have been masterful in their skill in doing this forthe Bush administration. Complex issues are expressed in short metaphors by politicians.A good example of this is intoday’s Seattle PI whereGeorge Bush uses a powerful example. He was attacking Democrats for taxes and…

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