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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
Ideas from trial greats

Ideas from trial greats

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Last Friday James Rogers and I co-chaired a seminar for the Washington State Trial Lawyers, who have voted to change their name to Washington State Association for Justice. In addition to James and myself we had talented lawyers speak who included Virginia DeCosta and Craig Sims from Seattle; Randi McGinn and Carl Bettinger from New Mexico; Terry O’Reilly from California and Jim Gilbert from Colorado. It was a wonderful seminar on a variety of subjects. Here a few of the…

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Frames, anchors, themes – what are they?

Frames, anchors, themes – what are they?

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I received a comment asking about the difference between themes, anchors and frames.Ball’s book on damages is an excellent source for information about this as is Eric Oliver’s publications.The simplest way of explaining these ideas is this: When we talk about framing we are talking about how we describe an issue. For example a bill to allow clear cut logging might be labeled "the reforestation act" A case might belabeled or framedas "all drivers must obey the law when driving…

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One page case outlines of key points at trial

One page case outlines of key points at trial

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I like to have a one page outline of what the talking points are for my case at trial. Here is an example from a trial several years ago against a medical device manufacturer whose producthad a defectwhich they learned about, but didn’t warnabout. The defect resulted in a false positive test result of cancer fora young, newly married woman when she really didn’t have cancer. After two years of unnecessary and very drastic cancer treatment it was discovered the…

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