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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
Jury selection

Jury selection

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I receive an e-mailnews letter from a publication The Jury Expert at http://www.astcweb.org/public/publication/index.cfmwhich I find has valid helpful advice about jury selection in many of the articles. I get a number of e-mails regarding various services and publications on this subject, but this is one publication I can recommend. It is published by the American Society of Trial Consultants. Frankly, I don’t know how I got on the mailing list and I am not paying for it, but I would…

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Conducting informal focus studies

Conducting informal focus studies

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I’ve written about the importance of focus studies and how to conduct them for more accurate feed back information. I’ve recently conducted three "informal" focus studies. That is, these are ones where the group is arranged by a service, the meeting is in our building in a conference room and we arrange the study on an inexpensive and informal basis. I recommend How to do Your Own Jury Research by David Ball with Debra Miller and Artemis Malekpour. Published by…

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Pollster stan greenberg’s advice to trial lawyers

Pollster stan greenberg’s advice to trial lawyers

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Stan Greenberg is a well know pollster who columnist Thomas L. Friedman recentlywrote about. He listed thekey lessons Greenberg learned from all his experience in working with politicans and presidents. So, what was theultimate lesson he learned about how presidents of the United States should act? Here it is: "You can’t be too honest in describing big problems, too bold in offering big solutions, too humble in dealing with big missteps, too forward in retelling your story or too gutsy…

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