Applying reptile concepts in trial
David Ball and Don Keenan have done an excellent job of outlining the importance of Reptile motivation and the practical applications in their book Reptile. They recommend the plaintiff show the defendant’s actions constitute an immediate public danger and that a verdict for the plaintiff will reduce that danger. Since the ultimate goal is survival, safety and safe practices are the way to achieve it. This case, you should argue, presents an opportunity to make things safer by their verdict….