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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
Always stay focused on the key issues – don’t chase defense rabbits

Always stay focused on the key issues – don’t chase defense rabbits

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When we are ready to start a trial we often have confusion about whatissues to spend time on.As the case progressed thorough discovery we learned of more and more issues. There were damage facts we didn’t know about that thedefense nowhas seized upon. Defense experts have raised issues in our discovery that we hadn’t anticipated.As these issues develop we have run about trying to find answers and plug the holes in the dike. Now that the trial is around the…

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“keep it simple”isn’t just some meaningless slogan

“keep it simple”isn’t just some meaningless slogan

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In 2006 a Princeton psychologist published an paper involving a study he conducted regarding simplicity of words used. The article Consequence of Erudite Vernacular Utilized Irrespective of Necessity reported on the use of complicated language and big words as to the impression formed by the person reading them. His study concluded that people whouse big words and complicated language simple words would be sufficient are seen as less intelligent then those who use a more basic vocabulary. It turned out…

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Rambling thoughts about hospitals&communication

Rambling thoughts about hospitals&communication

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Here are some unorganized, rambling thoughts about issues that involve our trial work. Let’s startwith Dr. G. Clotaire Rapaille, an internationally known expert in marketingand his findings aboutattitudes of people regarding hospitals. These findings are important for damage cases and for malpractice cases involving hospital care: First visit the most terrifying experience of their lives Just like hell: confusing place Hospitals have instruments of torture like hell – needles, tubes, clamps, chemicals, beds that roll, red letters on instruments Hell:…

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