Communication rules regardiing starting your story and sequencing
Today I want to share two more "rules" for communication. The first deals with how you should strart your story to the jury and the second deals with the order or sequence of telling your story. Here are some thoughts for you to consider: START THE STORY WITH THE DEFENDANT & NOT THE PLAINTIFF When a series of focus studies were done across the country the outcome confirmed what was already an accepted fact. That fact is that people apply…