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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
Orders in limine regarding prejudicial issues

Orders in limine regarding prejudicial issues

A very good trial lawyer recently asked other plaintiff lawyers about an issue that I think is worth talking about. His client was on a motorcycle and the defendant admitted liability His inquiry was about asking for a pre tial  order that would say "the defendants and their counsel are ordered not to testify, present evidence, argue, or imply that plaintiff has any fault in this matter, or that plaintiffs’ damages should be less because plaintiff was injured while on a motorcycle"…

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Consistent rules of human nature

Consistent rules of human nature

My law partner Joel Cunningham and I recently spent the day conducting focus studies of two cases we are involved in. In addition to the helpful information we received, I was once again struck by how consistent certain principles are regarding human behavior. Over all of my years as a trial lawyer and in conducting numerous focus studies, well-known principles are continually verified. Here are the most fundamental principles we saw people demonstrate during our focus study. 1. Once people…

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The classic book: influence by robert cialdini

The classic book: influence by robert cialdini

More than thirty years ago a friend of mine iintroduced me to the book Influence by Robert B. Cialdini Ph.D. (1984). This book has become a classic for those in the field of sales and anyone else dealing with people generally. I have recommended it as  required reading for trial lawyers for years. This is not a complex book. There are only six basic principles which Cialdini lists as basic social and psychological principles that form the foundation for persuasion. The most…

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