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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
Jury selection comments

Jury selection comments

I’m teaching this week at the Spence Trial College in Wyoming so I only have time for a brief thought.  A trial lawyer friend had a bad result and we had an email discussion about why his focus study was inconnsistent with the verdict. Here are my comments to him. Focus studies are like computers – garbage in and you get garbage out. A true mock jury presentation is probably the most dangerous for getting wrong information because of the rule…

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The attitude of a trial lawyer , calling the defendant in your case&neuroscience

The attitude of a trial lawyer , calling the defendant in your case&neuroscience

I’m leaving for the Spence Trial College on Sunday for my week of teaching there, so I have only time for a short post. Let me share a couple of recent E-mails to fellow plaintiff trial lawyers on several different subjects. The first one deals with my view about a failure many plaintiff lawyers have – the desire to be liked by everyone and the fear of being disliked. So, here’s my take for your consideration:    "The goal of great…

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Outline of notes on credibility

Outline of notes on credibility

 A few years ago I represented the children of a deceased father. His wife had been dead for several years before he died. A lawsuit was filed by a woman acquaintance against his estate.  She claimed she was entitled to a large share of his estate on the basis of multiple claims including a promise to leave her money and other similar claims. She lost and eventually was required to pay my clients costs and attorney fees. I had a collection of notes on…

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