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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
The genius of jim mcelhaney – cross examination

The genius of jim mcelhaney – cross examination

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Jim McElhaney has been writing about trial practice for as long as I remember and I’ve been reading what writes every since I discovered him. One of the only reasons I continue to belong to the American Bar Association is to get  their journal and read his writing McElhaney on Litigation. I’ve always had Melvin Belli’s bias about the ABA. When they terminated his membership for some perceived infraction he said it was like being kicked out the Reader’s Digest Association….

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Ideas for persuasion by roger dawson

Ideas for persuasion by roger dawson

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I like Roger Dawson’s ideas and his books. I have re-read his book Secrets of Power Persuasion and would like to share a few of the ideas he writes about. However, I recommend you buy the book and read it for yourself. He argues that while pain and pleasure are powerful persuaders, the best method is the "carrot and stick" approach. Apply the pressure of reward and the pain of punishment both. Consistent with other writers, Dawson recommends giving the…

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Ideas from a recent plaintiff’s seminar

Ideas from a recent plaintiff’s seminar

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I made some random notes at a recent plaintiff’s seminar I attended. I thought I’d pass them on for you to think about. I thought some of these ideas were particularly worth considering for further development.  One speaker ran a research company that was constantly looking for new and imaginative ideas. The motto of the company was "invent, disrupt, inspire." When I heard that I thought of how that applies to trial lawyers. They must continually force themselves out of…

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