THE LATEST FAD – AUTHENTICITY
The Sunday New York Times had an article by Stephanie Rosenbloom titled “Authentic? Get Real.” In it she discusses the recent interest in “being authentic.” She quotes presidential hopeful Michele Bachmann as saying “I think what people see in me is that I’m a real person. I’m authentic.” She says Anderson Cooper in discussing his new television program said “I’ve always tried to just be authentic and real.” She notes that marketers and social networking coaches are preaching that to…