Most lawyers are convinced that focus studies are an invaluable method of getting helpful feedback regarding cases. There are a variety of ways of conducting these studies. One can use a telephone survey like the calls you get when there is a pending election. One can also conduct a case study with a group at a meeting place. This technique can involve numerous approaches from a full mock trial to simply showing documents to the group for a spontaneous reaction….
Here are some random notes from the book The Language of Trust by Michael Maslansky You can’t ignore attacks as you are presumed guilty under proven innocent. Silence is an admission of guilt and every minute you delay telling your own story makes it worse. In dealing with a skeptic there are four principles of credible communication: (1) Be personal (2) Be plainspoken (3) Be positive and (4) Be plausible. The most important step is engagement. If the skeptic…
One of the better books Gerry Spence has written was his book Win Your Case. His advise is on target. here are a few points he makes in the book. Avoid sarcasm, scorn, and ridicule. Use humor cautiously. Hold back insult. No one admires the cynic, the scoffer, the mocker, the small, and the petty. Giving respect to one’s opponent elevates us. Those who insult and slight do so from low places. Remember: Respect is reciprocal….