COMMUNICATION CONCEPTS FROM FRANK LUNTZ
Frank Luntz is a communications consultant who has written books and published many articles about communication. He has been active with Republic party campaigns and has done focus studies as part of that work. Some of his advice is worth considering. Here are a few of his ideas: You only get one chance to make a good impression. Your first sentence, first thought, first idea, is the most important. Successful people demonstrate confidence in themselves and their product. The message…