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Author: Paul Luvera

Luvera practiced plaintiff law 55 years. He is past President of the Inner Circle of Advocates & Washington State Trial Lawyers Association. Member ABOTA, American College of Trial Lawyers, International Academy, International Society of Barristers and the American Trial Lawyers Hall of Fame. Book Luvera on Advocacy available at Trial Guides Publishing Email paul@luvera.org
A REMINDER OF THE BASICS OF GOOD COMMUNICATION

A REMINDER OF THE BASICS OF GOOD COMMUNICATION

The importance of first impression is well known to all trial lawyers. We know that a trial is a contest or battle for impressions and not one of logic. Jurors, like all people, make up their minds on the basis of impressions they form unconsciously from their values and their emotional response, after which they ratify their decision with their intellect. You never get a second chance to make a first impression and first impressions are long lasting It’s generally…

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INTERROGATORIES ASKING FOR INSURANCE COVERAGE INFORMATION

INTERROGATORIES ASKING FOR INSURANCE COVERAGE INFORMATION

Does your state discovery rules allow you to  ask  the defendant about insurance coverage? If so, you should always take advantage of that right. Insist upon complete answers and don’t be  satisfied with answers like “adequate insurance exists.” If allowed by  the discovery rules move for production of the policies and study the fine print.  Too often we have been  given erroneous answers to the amount of  insurance  coverage. Here are some suggested interrogatories. The following interrogatories are intended to discover…

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COMMUNICATION CONCEPTS FROM FRANK LUNTZ

COMMUNICATION CONCEPTS FROM FRANK LUNTZ

Frank Luntz is a communications consultant who has  written books and published many articles about communication. He has been active  with Republic party campaigns and has done focus studies as part of  that work. Some of his advice is worth considering. Here are a few of his ideas: You only get one chance to make a good impression. Your first sentence, first thought, first idea, is the most important. Successful people demonstrate confidence in themselves and their product. The message…

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